Endowegweiser is a storytelling website focusing on endometriosis, designed for people who have recently been diagnosed or suspect they may have the disease. The platform brings together easy-to-understand information on symptoms, treatment options, and other resources, combining it with the personal story of someone affected by the disease. The result is a helpful guide that provides information, offers insights into daily life with endometriosis, and aims to encourage those affected.
The goal of the project was to present medical information in a clear and accessible way and to combine it with emotional storytelling. The result is a go-to resource designed to both inform and offer encouragement.
The website was built in Webflow and optimized for desktop use. Minimalist illustrations and imagery generated with Midjourney create an atmosphere that is both informative and emotional. The visual theme is based on the organic structures of the tissue that forms in endometriosis, linking content and design on a conceptual level.
At first, I focused on medical research on the topic and also tried to gain insights from people affected by it. As part of this, I interviewed one such person.
Using the Why-How-What model, I refined the objectives of my website, identified a target audience, and outlined a potential implementation plan.
By focusing on one person, I was able to learn more about the potential needs and acceptance criteria of my user group. To do this, I created the persona Lena. I also considered scenarios for how this person might find the website.
With Midjourney, I wanted to generate soft, evocative images that wouldn’t be frightening. To do this, I used simple photos I had taken myself as templates and as a reference style. I edited these generated images in a consistent style.
I put together my design guidelines, fonts and elements, illustrations, and photography style into a style guide for the website.
